The I3 Program...Identify, Inspire, integrate

The I3 Program Initiative (c) is an innovative and transformative program designed as a pivotal entry point for individuals embarking on a journey of personal growth and change. Offered as either a half-day or full-day interactive experience, this meticulously crafted initiative serves as an initial "intake" process, fostering a foundation for resilience, accountability, and self-empowerment.

Conceived by Brett Hollins during his incarceration at Snake River Correctional Institution, the I3PI stands as a powerful testament to the human capacity for reinvention and determination. At the time, Brett was serving a 70-month sentence for assault, grappling with the emotional weight of profound loss—his marriage, collegiate athletic aspirations, and meaningful relationships with family and friends had all unraveled. These cumulative losses plunged him into a suffocating battle with depression and anxiety, leaving him feeling powerless and defeated.

One fateful night, during an intense panic attack that made him feel as though his heart might burst, Brett experienced an awakening. In the midst of despair, he was struck by a transformative realization: as long as his heart was still beating, his story was not over. This epiphany redefined his perspective, instilling a profound sense of agency over his life. Inspired by the idea that he could rewrite his narrative, Brett rose from his bed, picked up a pen, and began drafting what would become the I3 Program—a blueprint for hope, healing, and purposeful action.

At its core, the philosophy of the I3 Program is rooted in the belief that authentic growth and lasting change originate from within. The program underscores the importance of reclaiming one’s personal power and agency, even in the aftermath of trauma, missteps, or adversity. Participants are encouraged to confront their past, embrace their potential, and envision a future in which they are not defined by their hardships but rather by their determination to overcome them. I3 empowers individuals to set meaningful goals, cultivate self-belief, and strive toward becoming the best version of themselves.

Brett Hollins' message through I3 is both profound and universal: No matter the circumstances, you possess the inherent ability to reclaim your dreams and aspirations. You are not confined by your past mistakes or defined by your struggles. You are unique, capable, and worthy of success. The path to greatness begins with an unwavering belief in yourself—and the courage to take the first step toward a brighter future - today.

The first step in creating a new future with the I3 program is through the process of identifying. This involves using two different lenses for growth. 

1. Identifying everything that went wrong. 

2. Letting go of past hurts. 

Life has a way of destroying dreams that we once held onto. If you can find a way to resuscitate those dreams where you are now, moving forward, there isn’t much that life can throw at you to break you. This is where the next phase comes in: finding your purpose and discovering your why. 

Welcome to the final phase of the I3 program. You have identified all the ways you have done wrong and all the things you could have done better. You have revealed everything you hope to change within yourself and everything you love about yourself. You have rediscovered your sense of purpose, created new goals, and discovered new dreams. You know exactly where you want to end up in your future. Now, it’s time to author the roadmap.